Universal Production Music:
Case Study

The Challenge

Home to the most innovative composers, songwriters and producers, Universal delivers music that captures passionate audiences the world over.

Universal offers over 2,700 digital albums from more than 37 global libraries. The catalog is continuously evolving with over 100 new albums produced each year.

To create a fascinating visualization of one of the new musical releases from the Universal Production Music studio. The animation visually interprets the music while introducing the name of the release.

Final Product

Process

Two different design approaches were originally pitched.

Civilization Cycle

Inspired by the cinematic build and fall of the selected track, this idea follows the life cycle of a civilization on a hill in the mountains. The mountain begins lush and flourished. As civilization builds, architecture is formed and develops into a futuristic city. Eventually, time passes and the city becomes abandoned and the nature reclaims the past civilization.

Observatory Signal

This concept is an illustrative narrative focused on the emotion in the track. It follows the narrative of sound traveling, as sound is universal and reaches all, even in isolated environments. Seen from one location to the next, the sounds reach far away places and reflect back to us. This follows the mystical and mysterious emotions shown in the song track.